SOCIAL MEDIA OPTIMIZATION

Learn Social Media Optimization (SMO) From Experts.

Social Media Optimization (SMO) is an internet marketing scheme that uses Social communities as a platform to advertise and promote products, services, or event. It includes promotion through mediums like bookmarking sites, videos, social connectors like Twitter, Google+ etc. SMO is basically a part of Search Engine Optimization (SEO) that shares the aim of bringing visibility and traffic on a website. In short, we can call SMO as a technique where a website and its content is optimized by using networks and social media as a platform.

Why Social Media Optimization (SMO)

Did you know the fact that Television took around 13 years to reach an audience of 50 million?

Okay, did you know that it took Facebook just 2 years to get known to 50 million people

Social media is evolving and growing fast. People join social networking sites to stay connected with friends, share their thoughts through status, likes, tweets, videos and much more. But other than that, platforms like Facebook, Twitter, and LinkedIn are used to know about other person's experience about an event, product, or business.

Now, when a website or its page is being liked or shared on social media, search engines consider it as a vote to determine website's quality factor. These votes are contributing factor to make a website rank in result pages of a search engine. Also, a targeted group of users can be approached and become a part of similar community.

SEO, SMO, or Both

SEO is bringing traffic to a website through various search engines like Google, Yahoo!, Bing etc. While SMO strictly targets and approach a community of people through social media. Both are important ingredients of internet marketing and we can say they are incomplete without each other. So it is a better practice to do both SEO and SMO for complete marketing.

Job Opportunities

Okay, before you actually go for a professional SMO learning course, it is better to have an understanding of what career scope does it brings for you! If you have a certification in Social Media Optimization from a reputed digital marketing learning institution, you can have following career profiles:

• Inviting or attracting needy customers to their website through promotion.
• Clients choose their required service from website.
• Pay bill electronically on the website using third party paying modes such as PayPal.
• Owner of the service receives the order and payment and the transaction is over.